Long Term Insurance Marketing Campaigns

Although you contacted your insurance leads and beat everyone else on that important first call, why aren’t your prospects that keen to respond to you? Sure they went online on your agency’s website and requested for a quote, but they suddenly had a change of heart and lost their interest in insurance. Well, that is one fact in insurance that you can’t get away with. But because they turned cold on you doesn’t mean that you can just throw their info on the garbage bin. As much as you need to be quick when dealing with hot prospects, a good sales insurance agent should also be able to effectively lay out a long term marketing strategy for warm and cold prospects.

You may be thinking that launching a full scale campaign for these types of prospects is only a waste of time, money and effort; that may not exactly be true. Keep in mind that these are highly qualified health insurance leads that expressed interest in insurance not so long ago. They may just need a little more time and persuasion. Also, you wouldn’t really be wasting your precious resources on them because you have the technology on your hands to effectively market to them without too much hassle. All you need is an autoresponder program and a good long term marketing strategy and you’re all set.

Have them subscribe to your email newsletter program. It’s very easy to setup, and it doesn’t cost a dime. Every now and then, send them email specials for special events, holiday greetings, promotions, and the like. You can even design a personalized email for these dormant medical insurance leads over a period of time through your autoresponder for a good six months or so. Statistics show that sales insurance agents with this kind of long term marketing strategy aided by their autoresponder program turns an average sales of 1.9% from dormant prospects each month.

Some agents even specialize in marketing to cold prospects, being able to come up with an efficient long term marketing campaigns. You may be surprised at how this simple process can really help you out when you need it the most.

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